Scarf Me and Isabela Capeto have joined forces to create a collection that celebrates feminine power and the strength of women. From lines, geographical shapes, affective cutouts and striking colors,...
Scarf Me and Isabela Capeto have joined forces to create a collection that celebrates feminine power and the strength of women. From lines, geographical shapes, affective cutouts and striking colors, the Livre Ser Collection emerges from Isa's poetic eye and the brand's commitment to representing the intimacy of women through art.
The collection also features styling by Felipe Veloso (@felipeveloso), who lightly guided the artistic composition of the scarves, translating Isa's vision in a unique way, without losing the feminine essence during the process.
The Fingers agency (@fingersdesign) was responsible for spectacularly photographing the campaign in a raw and true way, translating its nuances and essence without losing them in the middle of the photography, in a unique and challenging setting.
Learn more about the Livre Ser Collection in this text we prepared for you!
Born and raised in Rio de Janeiro, Isabela Capeto has always found a deep form of expression in art. In search of expanding her creative language, the artist moved to Florence, Italy, where she studied fashion at the Accademia di Firenze.
It was there that her desire to create overflowed and transformed into an even deeper dive into the artistic universe.
In the Livre Ser Collection, this trajectory appears in a sensitive way. The prints mix the vibrant, organic and affective elements of Brazilianness with a sophisticated contemporary aesthetic, resulting in compositions that transit between the intuitive and the artistic.
Each scarf reveals layers of meaning: forms that dialogue with each other, colors that evoke emotions and visual textures that invite touch and contemplation. Exclusive and versatile, they combine perfectly with Scarf Me clothing and accessories, to compose the look in the best way, showing the genius behind Isa's pieces.
The collection's proposal is simple and profound at the same time: to transform the scarf into an extension of the woman who wears it.
In the free and spontaneous aesthetic of the collection, prints emerge that seek to capture memories, gestures and feelings. These are compositions that do not follow rigid rules, just like the experience of being a woman itself.
Scarves thus become a form of personal expression. They can be used in countless ways, on the neck, in the hair, on a bag or as the central piece of the look, always bringing a touch of sophistication, art and authenticity.
The Livre Ser Collection campaign also carries the creative energy of Rio.
The photographs were taken in the city that inspires the artist's trajectory and the collection's identity. The campaign images were developed by the Fingers agency, responsible for visually translating the concept of the collection with sensitivity and aesthetic strength.
The styling was done by Felipe Veloso, who created productions that highlight the scarves as protagonists, exploring textures, movements and compositions that reinforce the idea of freedom.
The result is a vibrant visual narrative that connects art, fashion and feminine identity.
Scarf Me women's scarves stand out for combining original design, high-quality materials, exclusive prints and versatility of use.
In addition to complementing elegant productions, they allow creating new combinations and expressing personal style creatively.
In the Livre Ser Collection, this proposal gains even more strength by incorporating art and emotion into each print.
At Scarf Me, scarves have always been more than accessories. They are pieces that accompany stories, moments and personal expressions.
With the Livre Ser Collection, the brand reaffirms this purpose: to create sophisticated scarves that dialogue with contemporary feminine sensibility, uniting art, design and meaning.
The partnership with Isabela Capeto expands this vision by bringing an authentic artistic language, full of emotion and Brazilianness, to the prints.
Discover the new Livre Ser collection and dress with confidence; feminine power is translated into every piece of these striking items developed by Isabela Capeto, Scarf Me and with styling by Felipe Veloso.
Learn more about Scarf Me on our website and follow us on social media to stay up to date on news, releases and partnerships!
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