Exclusive scarves: how Scarf Me created a collection for Victor Hugo

In the world of luxury, every detail counts. To cement its sophisticated identity and offer an even more exclusive experience to its customers, Victor Hugo has opted for a collection of personalized scarves developed by Scarf Me.

More than just accessories, scarves were created to complement the brand's portfolio. They add sophistication, versatility, and a touch of exclusivity. In this case study, we show how Scarf Me turned this vision into reality.

The client

Victor Hugo is a leading brand in the luxury fashion market, known for its sophisticated handbags and accessories. With refined design and impeccable finish, the brand attracts consumers seeking exclusivity and high quality in every detail.

The challenge

To expand its line of accessories and offer new style possibilities, Victor Hugo was looking for a product that would reflect its essence and add value to its portfolio.

The challenge was to develop sophisticated scarves that aligned with the brand's visual identity, while maintaining harmony with its bag and accessory collections. Furthermore, it was crucial that the piece feature an original design and premium materials, reflecting Victor Hugo's high quality standards.

The solution

Scarf Me developed an exclusive collection of personalized scarves, combining international fashion, art, and design trends with the brand's DNA. The products' key differentiators were:

• Authentic prints: created through in-depth research, the prints incorporate sophisticated elements that reflect Victor Hugo's visual identity.

• Noble materials: the collection was made from 100% silk, ensuring a delicate touch, impeccable fit and durability.

• Harmony with the accessories line: the colors and patterns were strategically chosen to complement the brand's bags and other products.

• Strategic display: silk scarves were positioned in prominent locations within Victor Hugo stores, reinforcing their exclusivity and arousing customer desire.

Scarf Me was also responsible for all the separation by stores and logistics of distributing the scarves.

Results

The collection was a success and solidified scarves as a sought-after item in Victor Hugo's portfolio. The main results were:

• Reinforcing luxury positioning: the collection added even more sophistication to the brand and consolidated its exclusive image.

• Customer approval: Victor Hugo customers received the scarves enthusiastically, praising the quality of the material and the originality of the prints.

• Expansion of visual identity: scarves expanded the style possibilities for customers, strengthening the connection with the brand.

Scarf Me can transform your brand into exclusive gifts

With expertise in developing high-quality custom accessories, Scarf Me translates your brand identity into unique and sophisticated pieces. Contact us to create a memorable gift for your clients and partners.

Interested in a special gift or gift with your brand's identity? Contact us:

Leonardo S. Cysne

leonardo@scarfme.com.br