The shopping experience goes beyond the product itself: it's reflected in the details. To reinforce the identity of Brizza, an Arezzo brand, and add value to its sandal and flip-flop...
The shopping experience goes beyond the product itself: it's reflected in the details. To reinforce the identity of Brizza, an Arezzo brand, and add value to its sandal and flip-flop collections, Scarf Me developed a personalized, sophisticated, and versatile twilly.
More than just a corporate gift, the accessory has become a style element, connecting consumers to the brand and encouraging creativity in creating looks.
Brizza is an Arezzo brand that specializes in sandals and flip-flops with a modern, uncomplicated design. With a youthful approach, the brand strives to create versatile accessories that combine practicality and style for everyday wear.
Brizza was looking for an accessory that would add an extra element of sophistication to its products. The goal was to strengthen customers' emotional connection with the brand.
Scarf Me's challenge was to create an exclusive and functional gift that not only complemented the shoes, but also had added value and encouraged creative and personalized use.
Scarf Me developed an exclusive twilly , integrating the accessory into the Brizza universe. The prints were created especially for the campaign and also applied to the flip-flops, ensuring a harmonious aesthetic. The solution's unique features include:
Original design: custom-made prints, aligned with Brizza's visual identity.
Versatility: Twilly can be worn in many ways—in your hair, on your wrist, as a bow on your bag, or to personalize your sandals.
Noble materials: high-quality fabric that provides an impeccable finish.
Integration with the collection: the scarf was designed to complement the shoes and create a unique experience for the consumer.
The campaign was a success and generated a positive impact both online and in-store. Key results include:
Increased engagement: The campaign generated strong interaction on social media, with customers sharing their personalized Twilly creations.
Premium customer experience: the accessory added value to the purchase, making it more special and exclusive.
Brand strengthening: the action helped position Brizza as a fashionable and innovative brand within the sandals and flip-flops segment.
With expertise in custom accessories, Scarf Me translates your brand identity into sophisticated and desirable pieces. Contact us to create a corporate gift that impresses.
Leonardo S. Cysne
leonardo@scarfme.com.br
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