Paula Lima signs Scarf Me collection and releases the track “Deguste”
Fashion and music in tune: a double launch to celebrate Women's Month and female strength
In a special collaboration for Women’s Month , singer Paula Lima teams up with the brand Scarf Me for a campaign that celebrates feminine strength, beauty and uniqueness. The artist has created a variety of exclusive, colorful and authentic prints that will be launched in March. Paula Lima also brings something new to the music scene – the track “Deguste” is out now.
The captivating vibe of “Deguste” , produced by Duani, with lyrics by Paula Lima alongside Jenni Mosello, Elana Dara and Duani, which speaks of surrender, pleasure and the lightness of living intensely, echoes in every detail of the collection. Each print, each movement of the scarves translates the fluidity of the song and the authenticity of the contemporary woman – multifaceted, confident and full of life.
“Duani and I met to talk about music, while we reminisced about a performance we did together at Rock in Rio 2012. I shared with him my desire to create a powerful, vibrant and danceable sound, and where I would aim sonically! He then introduced me to the engaging 'disco' base of 'Deguste'.We invited Elana Dara and Jenni Mosello, who came with a new perspective on composition with urbanity and freshness, to write the lyrics. The result of this combination, with this energy, was perfect. The theme revolves around a love encounter, light and seductive in the greatest mood. That's how my new love and song 'Deguste' came about”, says Paula Lima.
More than just fashion, this partnership is about allowing yourself to shine, connecting with yourself and enjoying life with sophistication and authenticity. In the meeting of melody and style, Paula Lima and Scarf Me celebrate feminine plurality with a collab that transcends trends and marks a special moment: a perfect duet between music and fashion.
With Paula's active participation, the campaign is an invitation to celebrate Women's Month in style, seeking to inspire women to connect with their inner strength, promoting conversations about self-esteem, diversity and sisterhood.
“I am very happy with the special collaboration with Scarf Me. I was honored with this invitation. Having a collection with my name on it with such a cool and conceptual brand is incredible. Each piece brings a little bit of me, my vision and energy. The pieces are full of feeling, meaning and representation. It is feminine, strong and vibrant. And just like me, this collection is versatile and brings the possibility of several aesthetic narratives. I am happy and eager to share this story,” says the singer.
Comprising 24 pieces and 4 accessories, the collection features a variety of scarves, twillys, shawls, kaftans, blouses, kimonos, gym bags and fanny packs. Each piece was designed to reflect Paula Lima's vibrant spirit and the essence of the contemporary woman.
"The partnership between Paula Lima and Scarf Me reinforces how art and music go hand in hand, telling unique stories. Just as each song has its own unique essence, each print carries its own narrative. During Women's Month, this collaboration takes on even more meaning: Paula has an inspiring trajectory, and we transformed this strength into a collection that celebrates feminine identity and power. Inspired by geometric shapes and authenticity, the collection translates this energy into striking prints that empower women, featuring purple as the central color – a symbol of strength and transformation," says Cilton Martins, Scarf Me's operations director.
The complete collection will be available in Scarf Me stores and on the brand's e-commerce from March.
About Paula Lima
With over two decades of solid career and international reverberation that took her to important festivals, from the USA to Japan, from Africa to Europe, Paula Lima recorded four albums, the timeless DVD “Sambachic”, the project “Paula (Lima Ao Vivo No Blue Note Sp)” in partnership with Apple Music and the EP “Paula Lima ilumina Sonastério”!
Also recognized for her representation, personality and identity, she has been nominated for important awards such as the Latin Grammy. She starred in musicals such as Cats and Brasilis and is a pop figure in national culture, with great media coverage – she was a commentator for the São Paulo Carnival on Rede Globo, a judge on a musical reality show and is the host of the program “Chocolate Quente” on Rádio Eldorado, winner of the APCA Award, in addition to her position as president of the Brazilian Union of Composers – UBC.
This year, Paula will be recording an album of new songs in the studio. In partnership with Marcus Preto, a journalist and producer, and with collaborations from Luedji Luna, Tassia Réis, Rachel Reis, Mallu Magalhães and Di Mello, the album will also feature tracks by the singer in partnership with Ivyson, Jenni Mosello and Elana Dara. With this and many projects to come, the artist continues to be one of the greatest voices and representatives of Brazilian soul and MPB.
Scarves that tell stories, women who transform the world!
