Exclusive Gift for Leaders: Scarf Me and the Mary Kay Bag

In the world of corporate marketing, personalization is key to creating impactful connections. To celebrate and recognize the performance of its directors, Mary Kay opted for a corporate gift that went far beyond a simple gift: an exclusive handbag designed by Scarf Me.

More than just an accessory, the piece symbolizes sophistication, versatility, and the brand's prestige. It reinforces the brand's commitment to excellence.

The client

Mary Kay is one of the most renowned brands in the beauty industry, recognized for its direct sales model and strong culture of valuing its consultants and directors.

As part of its philosophy, the company invests in recognition campaigns to reward and incentivize its sales leaders. This strengthens brand engagement and growth.

The challenge

For an exclusive campaign aimed at its female directors, Mary Kay sought a sophisticated and functional corporate gift that not only rewarded performance but also reflected the brand's style and identity.

The goal was to create an item that stood out for its elegance, versatility, and superior quality, surpassing conventional gifts. The piece had to be desirable, useful, and memorable, as only then would it establish a connection between the company and its leaders.

The solution

Scarf Me developed an exclusive bag that combined sophistication and functionality to meet the campaign's expectations. The solution's distinguishing features included:

• Custom print: inspired by the world of Mary Kay, the bag received an exclusive print with graphic elements that refer to the world of beauty and makeup.

• Sophisticated and versatile design: with a spacious size, the bag was created to be used on various occasions, such as the beach, travel or everyday life, adding even more value to the gift.

• High-quality materials: the choice of materials ensured a premium finish, ensuring both durability and a refined touch.

• Digital engagement: The campaign was driven by a digital strategy, with directors sharing their achievements and the personalized bag on social media, which increased the campaign's visibility.

Results

The campaign was a success and generated great enthusiasm among Mary Kay directors. The main results were:

• High engagement rate: the exclusivity of the gift encouraged the directors' participation and engagement in the campaign.

• Strengthening the brand connection: The personalized bag was seen as a special and highly desired gift, which reinforced Mary Kay's prestige.

• Expanded visibility: Directors' spontaneous sharing of the scholarship on social media significantly increased the campaign's exposure.

Discover how Scarf Me can transform your brand into exclusive gifts

With experience developing personalized and sophisticated gifts, Scarf Me transforms each piece into a reflection of your brand's prestige. Contact us and discover how we can create a memorable gift for your customers and partners.

Interested in a special gift or gift with your brand's identity? Contact us:

Leonardo S. Cysne

leonardo@scarfme.com.br