Corporate gifts can go far beyond mere souvenirs—they convey a brand's DNA and create connections with its customers. When Nespresso decided to launch a special iced coffee for summer, Scarf...
Corporate gifts can go far beyond mere souvenirs—they convey a brand's DNA and create connections with its customers. When Nespresso decided to launch a special iced coffee for summer, Scarf Me was the perfect choice to develop a personalized, sophisticated, and functional sarong.
This special gift captured the essence of the season and enhanced the product's perceived value. Discover how this partnership transformed a launch into an unforgettable experience.
Nespresso is one of the most globally recognized brands when it comes to premium coffee. With a curated selection of selected beans and a sophisticated portfolio, the brand strives to provide exclusive experiences for its customers, combining flavor, innovation, and lifestyle.
To celebrate the launch of a new iced coffee, Nespresso needed a sophisticated gift that aligned with the product's concept. The goal was to create an item that conveyed the sensation of freshness and lightness of summer, providing a memorable experience for customers.
The gift proposal also needed to reinforce the brand's premium identity, that is, break away from the traditional and bring a difference capable of adding value to the campaign.
Scarf Me developed a custom sarong made of high-quality viscose, providing a soft touch and impeccable fit. The exclusive print was inspired by the elements of air, water, and ice, creating a refreshing, modern, and sophisticated visual identity.
The sarong 's artwork followed a geometric approach, with rounded, overlapping shapes, conveying the lightness and fluidity of summer. Furthermore, the sarong was accompanied by custom packaging, reinforcing the campaign's premium experience and making the personalized gift even more special.
Distribution took place at Nespresso POS locations, using a buy-and-get-free strategy, encouraging purchases and strengthening consumer relationships. The campaign also received extensive social media coverage, increasing its impact and visibility.
Social media engagement: customers sharing their gift experience.
Quality gift: highly valued, adding sophistication to the campaign.
Increased perception of value: strengthened the connection between brand and customer.
Strategic distribution at points of sale: helped boost sales during the summer.
If you're looking for corporate gifts that combine elegance, exclusivity, and functionality, Scarf Me is the ideal partner. We develop special and exclusive gifts that delight and strengthen your brand image.
In addition to personalized sarongs, we also create exclusive scarf , toiletry bag, bag and other accessory models.
Interested in a special gift or gift with your brand's identity? Contact us:
Leonardo S. Cysne
leonardo@scarfme.com.br
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