Personalized Sarong: Scarf Me's Exclusive Gift for Nespresso

Corporate gifts can be more than just souvenirs – they can convey a brand’s DNA and create connections with its customers. When Nespresso decided to launch a special iced coffee for the summer, Scarf Me was the perfect choice to develop a personalized, sophisticated and functional sarong.

The special gift captured the essence of the season and enhanced the perceived value of the product. Discover how this partnership transformed a launch into an unforgettable experience.

The company

Nespresso is one of the most globally recognized brands when it comes to premium coffee. With a curated selection of selected beans and a sophisticated portfolio, the brand seeks to provide exclusive experiences for its customers, combining flavor, innovation and lifestyle.

The challenge

To celebrate the launch of a new iced coffee, Nespresso needed a sophisticated gift that was in line with the product concept. The goal was to create an item that conveyed the feeling of freshness and lightness of summer, providing a memorable experience for customers.

The gift proposal also needed to reinforce the brand's premium identity, that is, move away from the traditional and bring a difference capable of adding value to the campaign.

The solution

Scarf Me has developed a personalized sarong made of high-quality viscose, which provides a soft touch and an impeccable fit. The exclusive print was inspired by the elements of air, water and ice, creating a refreshing, modern and sophisticated visual identity.

The art followed a geometric approach, with rounded and overlapping shapes, conveying the lightness and fluidity of summer. In addition, the sarong was accompanied by personalized packaging, which reinforces the premium experience of the campaign and makes the personalized gift even more special.

The distribution took place at Nespresso POSs, with a buy & win strategy, encouraging purchases and strengthening the bond with consumers. The campaign also had extensive publicity on social media, which increased its impact and visibility.

Results

• High engagement on social media, with customers sharing their gift experience.

• Highly valued gift, adding sophistication to the campaign.

• Increase in the perception of value of the launched product, reinforcing the connection between brand and customer.

• Strategic distribution at POS, boosting sales during the summer.

Transform your corporate gift with Scarf Me

If you are looking for corporate gifts that combine elegance, exclusivity and functionality, Scarf Me is the ideal partner. We develop special and exclusive gifts that delight and strengthen your brand image.

In addition to personalized sarongs, we also create scarves, toiletry bags, bags and other exclusive accessories.

Get in touch to learn more and discover how we can elevate your next campaign!