In fashion, every detail counts. When Natura Una sought a Mother's Day gift, the goal was to go beyond the conventional and offer a special gift that conveyed sophistication, exclusivity,...
In fashion, every detail counts. When Natura Una sought a Mother's Day gift, the goal was to go beyond the conventional and offer a special gift that conveyed sophistication, exclusivity, and a true sensorial experience.
Scarf Me stepped in with its expertise in personalized scarves, transforming a simple gift into a desirable, elegant, and personality-filled accessory. The result? A memorable gift that strengthened the brand's bond with its customers, bringing beauty and meaning to each print.
Artist Aline Bispo
Digital influencers
Natura Una is one of the leading cosmetics brands in Brazil, recognized for the quality and sophistication of its products. With an innovative approach, the brand consistently strives to connect beauty and well-being, offering experiences that go beyond the product itself, creating emotional bonds with its customers.
For Mother's Day, Natura Una wanted to offer a corporate gift sophisticated and exclusive, which differentiates itself from traditional options and adds value to the shopping experience.
The challenge was to create a personalized gift that would reflect the brand's identity, delight consumers, and reinforce Natura Una's premium positioning in the market.
Furthermore, the gift needed to be a desirable piece , something people would actually want to use every day, not just a disposable item. Another important factor was ensuring efficient distribution to all Natura Una stores in Brazil, on time, and with high quality.
Scarf Me developed exclusive custom scarves for the campaign, in partnership with artist Aline Bispo, known for her striking aesthetic. The print created conveyed a refined visual concept, aligned with Natura Una's identity, allowing for sophisticated and authentic visual communication.
In addition to the scarves, Scarf Me produced a premium kit sent to digital influencers, consisting of:
Exclusive bag
Personalized toiletry bag
Scarf 90cm x 90cm
This approach not only ensured that the gift stood out as a memorable gift, but also strengthened the campaign's presence on social media, generating greater engagement with the public.
Natura Una emphasized that the campaign was a resounding success, both creatively and operationally. Scarf Me delivered quality, sophistication, and exclusivity on time and with efficient distribution nationwide.
If you're looking for corporate gifts that combine elegance, exclusivity, and sophistication, Scarf Me is the ideal choice. We develop personalized gifts that make an impact and create genuine connections with your customers.
Interested in a special gift or gift with your brand's identity? Contact us:
Leonardo S. Cysne
leonardo@scarfme.com.br
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