Mother's Day Gift: Sophistication and Exclusivity with Scarf Me

In fashion, every detail counts. When Natura Una looked for a Mother's Day gift, the goal was to go beyond the conventional and offer a special gift that conveyed sophistication, exclusivity and a true sensorial experience.

Scarf Me stepped in with its expertise in personalized scarves, transforming a simple gift into a desirable, elegant and personality-filled accessory. The result? A memorable gift that strengthened the brand's bond with its customers, bringing beauty and meaning to each print.

Partners

• Artist Aline Bispo

• Digital influencers

The company

Natura Una is one of the leading brands in the cosmetics segment in Brazil, recognized for the quality and sophistication of its products. With an innovative approach, the brand always seeks to connect beauty and well-being, offering experiences that go beyond the product, creating emotional bonds with its customers.

The challenge

For Mother's Day, Natura Una wanted to offer a corporate gift sophisticated and exclusive, which differentiates itself from traditional options and adds value to the shopping experience.

The challenge was to create a personalized gift that would reflect the brand's identity, delight consumers and reinforce Natura Una's premium positioning in the market.

Furthermore, the gift needed to be a desirable item , something that people would actually want to use on a daily basis, and not just a disposable item. Another important point was to ensure efficient distribution to all Natura Una stores in Brazil, on time and with high quality.

The solution

Scarf Me developed exclusive personalized scarves for the campaign, in partnership with artist Aline Bispo, known for her striking aesthetic. The print created brought a refined visual concept, aligned with Natura Una's identity, allowing for sophisticated and authentic visual communication.

In addition to the scarves, Scarf Me produced a premium kit sent to digital influencers, consisting of:

• Exclusive bag

• Personalized toiletry bag

• Scarf 90cm x 90cm

• Twilly

This approach not only ensured that the giveaway stood out as a memorable gift, but also strengthened the campaign’s presence on social media, generating greater engagement with the public.

Results

• 10,000 units of personalized scarves distributed throughout Brazil

• Strengthening Natura Una's premium positioning

• High impact on digital strategy, with influencers sharing their experience

• Extremely positive customer feedback

Natura Una highlighted that the campaign was an absolute success, both in creative and operational terms. Scarf Me managed to deliver quality, sophistication and exclusivity within the deadline and with efficient distribution throughout the country.

Discover how to transform your corporate gift

If you are looking for corporate gifts that combine elegance, exclusivity and sophistication, Scarf Me is the ideal choice. We develop personalized gifts that make an impact and create true connections with your customers.